This is an excellent video and explanation of the outside-in perspective in business. Well worth 14 minutes of your time. Want to know more? Check out this article from Chris Lema: The marketing mistake too many people make
Archive by Category | Business
Saying “No” and other good advice for creative types
This video from Creative Mornings features Jason Santa Maria giving a talk on saying “No,” along with lots of other great business advice for those of us in the creative world. Having been a home builder/remodeler for more than a decade, and now a website builder for the past four years, I can identify with […]
A “call to action” with a sense of humor
Checked the mail this morning and found an envelope that looked to me like junk mail. I would have run it directly through the shredder were it not for the call to action on the outside of the envelope that caught my eye, which you can see in the image below: That made me smile, […]
Domain Registry of America is hoping you won’t read your mail too carefully
I had a client call me last year asking why they had to renew their domain already, since we had done that not too long ago. I stopped in at their retail store and they showed me an envelope, a notice, and a return envelope from Domain Registry of America. I was slightly confused because […]
A couple weeks ago I was approached by a sales team from a large company about adding a potentially profitable, tech-related service to what Black Hills Web Works is already doing.
Spending Labor Day with The Bootstrapper’s Bible (a manifesto) by Seth Godin
While doing some research for the now-in-process redesign of the Black Hills Web Works website I ran across a blog post by another website agency that mentioned The Bootstrapper’s Bible in passing. I’m familiar with Seth Godin and have read several of his books, in whole or in part, but I hadn’t encountered this one yet.
Seth Godin on the value of the very small business
I brought Seth Godin’s book Small is the New Big home this week and have been doing some reading. Not all at once, of course, since that’s what he advised in his “Warning” preface: “Don’t read this book all at once. It took eight years to write, and if you read it in one sitting, it’ll give you a headache.” And so I’m taking his advice.
A gnat’s toot in a hurricane
If nothing else, this strip shows the importance of business systems and the challenge of keeping things, such as vendor contracts, organized and current. Beyond that, I thought it was pretty funny.
How much for a website?
A few weeks ago I received a request for a price for a website project, and that’s about the extent of the information about the proposed website that I received in the request. During my years as a building contractor I received numerous requests from prospective clients asking for a price to build a house (or other project), and again, that was often the extent of the information included in the requests.
Today’s Dilbert reminded me of all those requests…