Checked the mail this morning and found an envelope that looked to me like junk mail. I would have run it directly through the shredder were it not for the call to action on the outside of the envelope that caught my eye, which you can see in the image below:
That made me smile, so even though I’m not looking for a better job, I opened the envelope to see what was next. Inside was the second and final call to action, which you can see in this image:
This was from the North Dakota campus of Rasmussen College, a school that I’d never heard of, but I thought it was well done and worth considering for a moment.
The call to action wasn’t at the end of their content like you’d normally expect to find it, especially when it comes to websites. It was the very first thing that caught my eye, and you know, it worked – I opened the envelope which often doesn’t happen with this sort of mail.
Something to ponder.
Side note: there appears to be a QR (Quick Response) code to the left of the second call to action, but it’s so small that I wasn’t able to scan it with either Google Goggles or the other barcode scanner app on my Android phone. I guess there’s a lesson there as well: if you’re going to use a new piece of technology, make sure you do it in such a way that actually works.