This is an excellent video and explanation of the outside-in perspective in business. Well worth 14 minutes of your time.
Want to know more? Check out this article from Chris Lema: The marketing mistake too many people make
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The video on this post is missing… and sadly I was excited to dedicate 14 minutes of my life to watch it. 🙁
Please email me the link to the new video once you’ve tracked it down, still would like to see it!
Hi April,
Thanks for letting me know about the broken YouTube link! I’ve edited the post with the new YouTube embed link and it’s now working again.
John