November in the Black Hills is starting out with some beautiful fall weather, so this afternoon Amy, the girls and I went for a drive through the Hills and a hike around Mt. Rushmore. While we were there we struck up a conversation with a woman from Wisconsin who had just flown in to work with some of her clients this week in Rapid City.
She works for a company called Kronos that provides workforce management software systems for thousands of companies, and her ‘vertical’ (new term for me – another word for category) is health care providers such as hospitals. We started talking about IT and websites and social media and then she suggested an interesting idea – companies (organizations, etc.) potentially moving away from having a website to just using Facebook as their website/online presence. My response was that websites and social media should definitely complement each other, but I didn’t think social media would be replacing websites anytime soon.
After leaving Mt. Rushmore we ventured over to Rapid City and Borders book store, where I headed for the Business section and zeroed in on the book Six Pixels of Separation by Mitch Joel. (Check out Mitch’s blog) I hadn’t heard of the book before but the subtitle caught my eye: “Everyone Is Connected. Connect Your Business to Everyone.” Now this seemed to be right in line with what I’ve been thinking and learning about lately so I started reading and ended up bringing it home with me. (The 40% coupon didn’t hurt the decision process!)