A small perk related to being a building contractor for the past nine years is free subscriptions to magazines like Remodeling Magazine. In their July 2009 issue they ran an article titled, “Web Marketing Makeover: In slow economic times, an updated website could be bringing in more business than any other lead source.”
The article is targeted at remodeling companies but the information it contains is applicable to a broad spectrum of business types. Here’s a summary of the topics covered: reasons for having a website, Search Engine Optimization, website content and organization, analyzing website traffic with services like Google Analytics and Alexa, and advice on “newer” features to include in a website such as client areas, a feedback loop, and a blog.
The third (and last) page of the online article also includes a separate-but-related article called “It’s Everything Personal,” dealing with the connection between social networking and business. The author gives real-life examples of how two remodelers are using Twitter, Facebook and LinkedIn to connect with their customers and grow their businesses.